Luis Araujo, President of the European Tourism Conference, pointed out in his recent Op-Ed that the European Union must now function in a concerted manner in order to save the livelihoods of millions of people who depend on the tourism sector and capitalize on this opportunity to reinvent tourism in Europe.
His hopes of saving the tourism sector were boosted after announcing that a virtual conference for the European Tourism Convention will take place next week which will bring together nearly all of Europe's tourism and travel stakeholders.
"Araujo pointed out It is THE chance to capitalize on this momentum, talk with one voice and ensure that our main messages are understood, embraced by the industry,
In his Op-Ed, President Araujo cites data from the World Tourism Organisation, which reveals that during the first half of 2020, the number of foreign tourists trying to enter Europe decreased by 66 per cent compared to the same time last year.
It also draws on data from the World Travel & Tourism Council (WTTC), which estimated that 29.5 million jobs in the travel and tourism sector will be at risk in European countries, reports SchengenVisaInfo.com.
According to him in order to help the tourism sector get out of the critical situation in which it currently exists, there are three key issues that will need to be addressed.
The leader of the European Tourism Convention emphasized that the unharmonized approach to travel measures implemented in the war against the COVID-19 pandemic was his first concern.
"Quarantines are disruptive, unhelpful and should be replaced urgently and collectively by cost-effective, comprehensive measures such as departure testing based on an agreed EU testing protocol and coordinated tracing systems," he stressed.
According to him, two other important items that need to be addressed are the implementation of the common strategy of the Member States of the European Union to help the tourism sector recover from the harm caused by the coronavirus and the reinvention of tomorrow's tourism industry.
In September, in the midst of the Coronavirus pandemic outbreak, the International Chamber of Commerce (ICC) and the World Travel & Tourism Council (WTTC) launched a set of guidelines prepared to help European businesses reopen their doors to their customers in a safe way.
In September, members of the Task Force of the European Parliament reminded the Commission of the European Union to find a plan that could help tourism recover from the financial crisis.
Nor has the European Tourism Manifesto coalition remained oblivious to the problems facing the European tourism market. The coalition urged the Member States of the European Union to achieve reciprocal cooperation regarding the travel restrictions imposed and to ensure prompt implementation.
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